COMMUNITIES are being urged to “get red” this August to help save little lives with Red Nose Australia calling on people to take part in fundraising activities supporting families affected by sudden and unexpected infant deaths.
About 3000 babies and young children die suddenly and unexpectedly each year due to sudden infant death syndrome (SIDS), sudden unexpected death in infancy (SUDI), stillbirth and other causes, while one in four pregnancies ends in miscarriage.
For 38 years, Red Nose Day has helped drive efforts to reduce the rate of sudden and unexpected infant deaths.
Through research, education and support services, community backing has contributed to an 80 per cent reduction in SIDS.
More than $20 million has been spent on research, while Red Nose has provided care and support to thousands of grieving families.
But, Red Nose Australia CEO Amy Cooper said there was still more work to be done.
“Red Nose Day brings people together to support families facing the unimaginable and to help prevent more little lives from being lost,” she said.
“Every dollar raised helps fund life-saving research, safe sleep education and essential support services for bereaved families.”
Throughout August, Australians can show their support by taking part in the Red, Set, Go! three-kilometre-a-day fitness challenge, or by hosting a fundraiser or Red Nose Disco.
You can also buy the iconic Red Nose merchandise or make a tax-deductible donation.
“Whether you’re taking on the Red, Set, Go fitness challenge, hosting an event or even just popping on an iconic red nose, your support is vital in helping us save little lives,” Ms Cooper said.
The Red, Set, Go! challenge encourages participants to walk or run three kilometres a day throughout August, with prizes and rewards available along the way.
Schools, childcare centres, workplaces, families and community groups can also get involved by hosting their own fundraising events or Red Nose Disco.
To learn more or get involved, visit rednoseday.org.au.